Study of Impact of Celebrity Endorsement on Consumer.

Celebrity endorsement was not a new phenomenon, and has been followed by the marketers since many years. Research was done by many people on this topic. The research paper makes an attempt to club the definitions, reviews, other key contributions made by different authors on celebrity endorsement to gain more clarity on the selected topic.

The first celebrity endorsement dates back to the 1760’s, when the term “brand” still hadn’t been coined yet. Josiah Wedgewood, a British entrepreneur, created a tea set for Queen Charlotte. Soon, everyone had heard about the tea set and called it “Queensware”, pointing out its elegant design and sophistication.

THE INFLUENCE OF CELEBRITY ENDORSEMENT ON THE BUYING BEHAVIOUR OF THE GHANAIAN YOUTH: A STUDY OF FAN MILK GHANA ADS Israel Kofi Nyarko1, Vincent Asimah2, Edinam Agbemava3 and Ernest Kafui Tsetse1 1Department of Marketing, Ho Polytechnic Ghana 2Department of Hospitality and Tourism Management, Ho Polytechnic Ghana.

Celebrity endorsement refers to the use of a well-known and well-liked personality among the masses to induce their likeness and image towards the sale of a product (brand) or and service. Byrne et al (2003, p.289) states that celebrities have the ability to develop, restore and add new scope to a brand.

Social Butterflies- How Social Media Influencers are the New Celebrity Endorsement Kayleigh Burke GENERAL AUDIENCE ABSTRACT As visual social media platforms, such as Instagram, continue to rapidly grow in popularity, brands have been obligated to quickly learn how to utilize these platforms in order to reach their target audiences.

Celebrity endorsement research questionnaire is very useful for gathering the essential feedback through different sources to finalize a most popular celebrity. These questionnaires are initiated by the external parties or by the PR agencies. Such a questionnaire can be conducted in the form of an open public poll and online survey.

Celebrity endorsement nowadays has become one of the most popular advertising campaigns. Companies use many celebrities like movie stars, athletes and singers to endorse in their adverts in order to attract consumers into purchasing their brands.

The Impact of Celebrity Endorsement Advertising on Consumers' Purchase Decision and Brand Awareness in China Market Name University Affiliations Date of Submission.

Companies using celebrity endorsements usually have a prepared public relations strategy and can take advice from crisis management professionals within the advertising industry. Companies engaging in such endorsements also need to secure exclusivity from the celebrity in all aspects of their lives, and not just when advertising a product.

India is a country where people love to live in dreams. They worship celebrities. Celebrities may be cricket stars like Sachin Tendulkar, Mahindra Singh Dhoni or film stars like Amitabh Bachchan, Salman Khan, and Shah Rukh Khan etc. They are treated as God. Marketers use this very proposition so as to influence their target customers, maybe existing or potential ones.

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